Lebanon County has begun its “Mask Up Lebanon” campaign, a $2.8 million stipulation of the county’s settlement with Gov. Tom Wolf over CARES Act funding.
In September, the Lebanon County Commissioners tapped Lebanon marketing agency Fresh Creative to lead the campaign. Fresh Creative was tasked with involving as many vendors, agencies, ancillary services, and anyone else who wanted to play a role. Details of the arrangement have not yet been released.
To date, the effort has seen the launch of a website, MaskUpLebanon.com, as well as the beginnings of a marketing campaign, with advertising on local media outlets including LebTown. There is also a Facebook page at @MASKUPLebanon which does not seem to have been promoted yet.
According to the website, local organizations are eligible for a $1,000 grant reimbursement to place signage at their business promoting the effort. Applications can be submitted through November 1.
The website includes a number of options for signs and states that organizations will be required to submit a photo of the sign in use (with your business signage or logo visible) as validation of the grant.
Applicants will also be required to sign a non-disparagement agreement regarding the Lebanon County Commissioners’ settlement with Gov. Tom Wolf and grant the campaign rights to use any submitted photos going forward.
In addition to the above sign options, the Mask Up Lebanon website also allows users to submit a “promotional idea with cost estimate.” Applicants must use a promotional products vendor in Lebanon County but otherwise the form allows for any project and quote to be submitted. Proof of project completion will be required to receive funds.
The Mask Up Lebanon website is bilingual, as is the “brand style guide” posted to it. This document lays out the campaign mission, logo usage, approve colors and typeface, and a “brand personality.”
The campaign guidelines encourage the use of authentic locations and community icons – the goal is to express mask wearing as “about doing the right thing… protecting our neighbors… coming together as individuals for the common good of our county.”
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Update 11 a.m. – An earlier version of this article said that the campaign website appeared to have been developed by AJS Web, a Schuylkill County based web design firm. That statement was based on metadata referencing AJS Web, including the website title for some period of time. However, the principal of that firm is now a Fresh Creative employee according to LinkedIn.