Practice. Off-season training. Game planning.
Behind the scenes, the Cedar Crest football team puts in a lot of hard work to get ready for games. So, when the lights come on Friday nights, the Falcons shine bright.
But so do members of the CCHS Today team. They allow the football team to shine even brighter.
Quite unintentionally, CCHS Today has become engrained in the Cedar Crest football culture.
An extension of the high schoolโs broadcast video curriculum, CCHS Today is a student-run TV enterprise that brings more visibility to the program and creates stronger ties to the community.
โI personally think it enhances the football experience at Cedar Crest,โ said Cedar Crest broadcast video teacher Cody Hassler, who oversees the CCHS Today crew. โWhat do football players watch on TV? NFL football, college football โ and now themselves. I like to think theyโre thinking, โHey, this is going to be on TVโ and in a small way it helps to motivate them. Theyโre playing for their teammates and everyone else watching.โ
โOne of our main jobs is to shine light on the good things happening around school,โ said senior Zack Marsh, CCHS Todayโs livestream producer. โNot everyone can go to games. Itโs also important to family members. A main part of it is bringing the community together. It helps more people get involved with extra-curricular activities.โ
Supervised by faculty advisers, CCHS Today teams of three to five students organize, produce and broadcast all five Falcon home games from Earl Boltz Stadium. With former Cedar Crest boysโ tennis coach Mike Rohrbach performing play-by-play duties and Falcon boysโ basketball coach Tommy Smith providing color commentary, CCHS Today broadcasts the home football games over its own YouTube channel.
At any one time during Fridayโs 21-13 loss to Wilson, more than 400 viewers โ supporters, friends and even family members of the visiting Bulldogs โ were tuned into the broadcast.
โI grew up watching football, a lot,โ said Marsh, who directs and coordinates during the broadcasts. โIโm familiar with what they do during broadcasts. Itโs helpful to know what stuff works. Not everyone has that working knowledge of football.โ
โThe smallest thing can go wrong, and I get bothered,โ said Hassler. โI have to be reminded itโs a student broadcast, and I try to be hands-off. If you sat back and looked at it from behind the camera, thereโs constant communication and one snag can through the entire thing off. Weโre running around. Itโs not a calm process.โ
Students involved in extra-curricular activities are more likely to be more productive in the classroom. Studies have shown that kids perform better when people are watching.
โI remember when I was a kid in high school at Cocalico, I was on the football team and Blue Ridge cable would come to a game once a year,โ said Hassler, โand we felt like celebrities. Iโd record it and then watch it on Saturday mornings, and I still have all of them. The players today can have this forever.
โBut thereโs so much more to it than that,โ continued Hassler. โIf you canโt physically make it to a game, you can watch it at home. But above all, this is opening studentsโ eyes to a whole other career path. Itโs also a way to stay connected to the school.โ
Hassler teaches three levels of video broadcast at Cedar Crest High School, to over 100 students. Students arenโt required to participate in CCHS Today broadcasts, but they receive classroom credit if they do.
โHands-on learning is beyond beneficial for education,โ said Hassler. โStudents have to get out and do it. Weโre professional. Weโre trying to get stories out there. Eighty-five percent of my class is hand-on learning. After the formal classroom training, thereโs more hands-on learning. Itโs a class, but itโs more like coming to work and Iโm the manager.โ
โIโm in charge of getting the livestream set up,โ said Marsh. โWhen weโre broadcasting, Iโm directing everyone. Iโm telling people what to do. Iโm in control of which camera is on the screen.โ
Communication, teamwork and problem solving are all key elements of successful CCHS Today broadcasts โ many of the same principles that guide the team it covers. They are principles more easily grasped outside of the classroom than in it.
โYou have to be able to work with people and communicate with them,โ said Marsh. โIโm on headsets talking with them, โHey, get a shot of this person.โ Thereโs a lot of team effort that goes into it. There are a lot of different roles that go into getting stories done.โ
โThey love it. They own it,โ said Hassler of his students. โThey pick it up pretty quick. Theyโre very serious. The kids are there to help and do any part they can. The production doesnโt just happen. Itโs a lot of work, just like anything you see on TV. As far as hours, I couldnโt put a number on it, but itโs a lot.โ
CCHS Today also broadcasts senior nights and select games in other sports, as well as the prom, pre-school graduations, high school commencement, holiday programs, plays and musicals. It began livestreaming home football games during the pandemic, and just never stopped.
โThis is important to people,โ said Hassler. โThe first football game we did was against Manheim Central, in an empty stadium. Thatโs when it all began. Itโs spiraled into something unique and awesome for kids. I donโt think weโve done a livestream where we havenโt done something new to improve it. It went from very simplistic to something that looks a lot like a professional set-up. Itโs very elaborate.โ
Last year, 14 graduates of Cedar Crestโs video broadcast program went on to major in a similar field in college or got a job in the field.
โIโm looking at something in the broadcast field or film,โ said Marsh. โAfter doing these livestreams, Iโve really started thinking about something in the sports broadcasting field. Iโve learned a lot about what goes on behind the scenes. Itโs taught me a lot about how different streaming things work. Itโs taught me a lot about general broadcasting things. It teaches me how to communicate with people.โ
โSometimes when they get a taste of it, it becomes something they want to do,โ concluded Hassler. โIt says a lot about our kids and how much they believe in our program. They love it. Our broadcast program is second to none locally. Theyโre some of the most creative and talented kids we have here at Cornwall-Lebanon.โ
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Editor’s note: This article was updated after publication to correct attribution in a quote.