Before there were emails, before there were text messages, before there were even phones, there were postcards. But postcards are so much more than a type of personal communication.
Postcards are a great many things to a great many people, but there are few people to whom they mean more than Donald Brown.
Brown, a native of Lebanon and current resident of Myerstown, has dedicated his life to the promotion and education and research of picture postcards. He even went as far as to found the Institute of American Deltiology, perhaps in no small part to house his enormous collection of postcards, which at one time was nearly one million strong.
When it comes to postcards, there are few people in the world who know or care more than Mr. Brown.
โEverything you can possibly think of, every item, every event, most likely has been depicted on a postcard,โ said Brown. โThe picture postcard has been documenting important aspects of our heritage for years. And itโs still around. Often theyโre the only pictorial history of places and times. All the postcards produced yester-year, whether theyโre places or topics, document history. That history will be practical for historians one-hundred years from now.
โAll through the decades of my life, the postcard has been a unifier,โ continued Brown. โIt has enlightened me. Iโm so glad the passion is still with me. We have a lot of fun in the postcard world.โ
The origin of the postcard can be traced to Europe and the 1840’s. But over the last 170 years, theyโve evolved into something more than the simple concepts of โdropping someone a lineโ or sharing visits to far-off destinations.
There are two basic types of postcardsโprinted and real photoโbroken down into two categoriesโgeographical and topics or subjects.
โThe picture postcard emerged in America in 1893,โ said Brown. โPartly because of their popularity in Europe. It gradually became more popular, but increased because of the World Fair in St. Louis in 1904. Then there came the great postcard craze between 1904 and 1914.”
โMany people think theyโve been replaced by technology, but they havenโt,โ Brown continued. โTheyโre not as prevalent as they were at one time. One of my crusades is to bring them back. You can print them from the internet.โ
The 89-year-old Brown has been collecting postcards for the better part of 75 years. Following a career as a librarian, Brown retired when he was 60 and founded the Institute of American Deltiology in 1993 as a โretirement project.’
The Institute of American Deltiology is housed at 300 West Main Avenue in Myerstown, in the structure originally the Seidel Building, but better known as โThe Bowman Store.โ
โOriginally, I was motivated by a relative who was a missionary in Japan and China,โ said Brown, who has authored three books on the subject. โShe sent me postcards. I always had a penchant for geography. Maps were my thing.”
โAs a librarian, I noticed very few libraries knew what to do with postcards,โ added Brown. โPostcards were sort of a nuisance for libraries. The postcards were here, there and everywhere. They werenโt as comfortable as collections.โ
The Institute of American Deltiology is home to the remaining 400,000 postcards of Brownโs collection. In 2010, Brown donated 300,000 postcards to the University of Marylandโmostly geographical ones depicting states and their countiesโas a way of down-sizing.
Given his advanced years, Brown is concerned about the ultimate fate of the remainder of his collection.
โI worry about that,โ said Brown of the future of postcards in general. โIโm trying to maintain some of the best of the past for the future. In a sense, my life has been one big picture postcard. Iโve sent thousands, but Iโve influenced people to see the importance of postcards. I teach history through the medium of the postcard. Iโve tried to emphasize the importance of the picture postcard. Iโd like to think my institute has been a factor.”
โIn the middle of my librarian career, I realized I was getting close to the 200,000 mark with my card collection,โ Brown added. โThe main reason I bought this building is that I had this grand idea that I should get postcards recognized. That motivated me to buy this building.โ
Brown thoroughly enjoys showing, designing and discussing postcards. To set up a private tour at the Institute of American Deltiology, call 717-866-7747.
โItโs private, but itโs open to the public,โ said Brown. โIโm down-sizing, so Iโm not emphasizing it as much. We used to have large groups come in, but now I encourage people to come in twos or threes.โ