Lebanon County has never encountered anything like the COVID-19 crisis, economically or otherwise. But in response, communities across the locale have never come together in a spirit of cooperation like this before.
Forward. Together. Lebanon. Three powerful words, each in their own unique right. But all more powerful together.
Forward Together Lebanon is a new and unprecedented community initiative spearheaded by the Lebanon County Recovery Task Force, one of the most extensive collections of community leaders ever to be assembled for one common purpose: to lessen the effects of the coronavirus. The mission is to support, educate, and inform those most affected by the economic impact of the pandemic.
Forward Together Lebanon provides help for those seeking to help themselves.
โThe collaboration is critical,โ said Karen Groh, president and CEO of the Lebanon Valley Chamber of Commerce. โEverybody brings to the table their own specific talents and knowledge. Itโs having experts, each in their own industries, highlighting what they know with other team leaders, so thereโs no overlap. Itโs important to be able to bounce ideas off each other. Working as a collective team really does make a difference.โ
โThe collaborative effort is one of the most positive aspects of the initiative,โ said Susan Eberly, the president of the Lebanon Valley Economic Development Corporation. โCollaboration is the key to success. The team brings a wealth of knowledge, expertise and resources to the table. Forward Together Lebanon is a team approach to economic recovery. As the team moves Lebanon forward, it is a sign of unity that we are working together.โ
Eberly and Groh are just two of the eight faces heading up the initiative. Forward Together Lebanon also features Robert Dowd of the Lebanon County Department of Emergency Services, Brooke Smith of United Way of Lebanon County, Jennifer Easter of WellSpan Health, ELCO school district superintendent Julia Vicente, Geoffrey Roche of Harrisburg University of Science and Technology, and Barbara Kauffman of Kauffman Creative Services.
Each representative heads a team of community leaders in their respective fields.
โA unified approach was needed to address the needs of our community,โ said Eberly. โMany community leaders came together in April to start exploring and examining ways they could work together for the greater good of the County. Part of the concept is to be a lighthouse to the community. As our light projects outward, we can be a beacon to those looking for assistance and hope.โ
โYouโve got team leaders who have been at the forefront, but theyโre very busy people,โ said Groh. โWe came together as team leaders once a week for probably a month. But each team has been having meetings as well. At the moment, weโre still trying to figure out what the true goal of this economic plan is. You canโt fix everything. We donโt have the resources or the time, so youโve got to find priorities.
“Weโre trying to find out where the gaps are, so we know where to put our energy and time.โ
Lebanon County began feeling the economic effects of the COVID-19 crisis in mid-March, almost immediately after Gov. Tom Wolfโs mitigation efforts were put into place. Residents were laid off or furloughed, businesses saw income reduced by up to 75 percent, and consumers began to question their public safety.
The Lebanon County Recovery Task Force came together quickly, and began meeting virtually while the state was in the red phase of recovery.
โThis is my take on the impact: I feel like the majority of our county has fared OK,โ said Groh. โAround 70 percent of the businesses have been open. I donโt think itโs a full 30 percent who are in dire straits. There are definitely a percentage of our businesses that are going to suffer moving forward. The restaurants and hospitality industry are huge, theyโve really struggled. There are some businesses still closed down completely.โ
โThe closure of non-essential business was extremely hard on the community,โ said Eberly. โThe loss of income to businesses has been devastating. Many families are struggling with the loss of employment. Consumer spending is down. The bright side to this is that the injection of funding dollars through the PPP ( Paycheck Protection Program) and EIDL (Economic Injury Disaster Loan) programs, as well as the stimulus checks, have played a key role in keeping the county at a better spot.โ
Read more: Local lenders, businesses tap into SBA Paycheck Protection Program loans
One of Forward Together Lebanonโs first actions was to launch a user-friendly website. In addition to serving as the initiativeโs centerpiece, it has provided a jumping off point for local residents in need of assistance and as a way to connect with the mission.
Visitors to the website can discover resources in the areas of public mitigation, community resources, business resources, finances, job training, employment and education.
According to Eberly, the current unemployment rate in Lebanon County is around 14.8 percent.
โThe website has a few roles,โ said Eberly. โOne is to be a guide and an access point to local resources. The website allows others to find many resources at a central location. Another is to show the unified approach that will give businesses and people confidence that there are resources and assistance available.โ
โThe website is a communication tool,โ said Groh. โItโs a central location to discover what the recovery plan has to offer. Some of those resources were already in place. But we can drive people to other places with other information.โ
Lebanon Countyโs economic recovery seems directly linked to the publicโs perception of safety and consumer confidence. In light of recent developments, the Lebanon community may not be as far along as it once hoped it might be.
Moving from Wolfโs yellow phase to green would be the next step in what could be a long process.
โThe predictions are that we are not out of the woods yet,โ said Eberly. โWe are learning to live with and deal with the impacts. We have a strong community filled with creative thinkers who are willing to jump in and find solutions. We have great medical facilities that we can be proud of, that have worked tirelessly to address the public health issues. We have a great county EMS department that takes its role as public mitigation and safety seriously. There has been an uptick due to nursing home COVID-19 cases. As we prepare to move the county to green, time will tell how it affects the number of positive cases.โ
โThatโs up to public relations in the area, the news sources, and how businesses convey their messages,โ said Groh of the publicโs confidence. โWeโre doing everything to keep you safe. You want to show your customers that theyโre safe. Thereโs no guarantee with it. Itโs not like thereโs a guidebook on it. We all have to take a leap of faith to a degree.โ
For its part, Forward Together Lebanonโs mission includes controlling the things it can control, and understanding what it canโt. Exactly what the future will look like will also depend on patience and perception.
โHow do you define โeconomic recovery?’โ asked Groh. โโEconomic recoveryโ needs a definition. COVID-19 opened our eyes to how we can work a little more creatively. I would think full economic recovery is going to take at least a year, but itโs going to come in stages. I donโt know if some businesses are ever going to recoup what they lost. But I donโt think Lebanon County was hit as hard as some other areas in Pennsylvania.โ
โThat is a hard question, as there are many variables that come into play,โ said Eberly. โOne thing for certain is that the longer that it takes for the county to move out of yellow, the longer it will take to recover. Consumer confidence must increase, COVID cases must lessen and life must return to a somewhat normal condition.โ
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Full Disclosure: The Lebanon Valley Chamber of Commerce is an advertiser on LebTown. LebTown does not make editorial decisions based on advertising status and advertisers do not receive special editorial treatment. Learn more about LebTownโs advertising program here.