The well-publicized global microchip shortage thatโs cutting into car manufacturersโ output is impacting Lebanon Countyโs auto dealers.
โItโs affected us greatly,โ said Patrick Lewis, president of Klick Lewis in Palmyra.
While used cars are plentiful on-site, the dealership typically has 120 new cars on the lot this time of year. Because of the shortage, โwe now have 35 on the ground,โ he said.
โThe problem is ubiquitous,โ said Jamie Hanford, president and CEO of Ladd-Hanford in Lebanon. โWeโre stocking about half what we would.
โWeโve really never seen anything like this.โ
Numerous calls and emails were sent to other local car dealers as well, but Lewis and Hanford were the only ones who spoke to LebTown. While vehicle supply is limited, both report that demand is red hot.
COVID-19 exacerbates microchip shortage
In an Aug. 9 article, Popular Science explained that these microchips, or semiconductors, โfunction as the brains of our electronicsโ and are the โlifeblood of modern society.โ
Demand was already exceeding supply, but when factories shut down because of COVID- 19, the materials needed for chip production were unavailable for months, the article explained. Orders began to pile up and the backlog exploded.
Asian ports also shut down due to the pandemic, worsening the situation.
As a result, the auto industry is being seriously affected, with U.S. manufacturers estimated to make at least 1.5 to 5 million fewer cars this year, the article said.
The New York Times reported in a July 15 article [paywall] that, as COVID-19 cases and deaths rose in the spring of 2020, automakers shuttered their North American plants for nearly two months.
โSince their plants were down and they expected sales to come back slowly, they ordered fewer semiconductors โฆ and many other components of modern cars and trucks,โ the Times reported.
Meanwhile, consumers stuck at home started purchasing laptops, smartphones and game consoles, which also use microchips. So, when automakers reopened their plants, fewer chips were available, the Times explained.
Now, car dealers are experiencing a shortage of inventory combined with robust demand, the latter of which is due to an improving economy, low interest rates, high savings and government stimulus payments.
The result is rising car prices. According to an Aug. 18 article by Cox Automotive, the average listing price for used vehicles was $25,500 at the end of July. A month earlier, it exceeded $25,000 for the first time. The average transaction price for a new car โ what buyers pay after everything is factored in โ jumped to a record $42,736 in July.
Patrick Lewis cautioned that the price increase โhas a lot to do with whatโs available.โ Dealers want to stock less expensive used vehicles, for example, but they canโt be found.
Some in the media are reporting it is a bad time to buy a car, but that isnโt true, Lewis said. While vehicle prices are climbing, trade-ins are worth more money, too, he said.
Consumers are smart purchasers who do their research. Their biggest hurdle is finding the car they want, Lewis said.
Adapting to the situation
The lack of inventory does make satisfying customers more difficult because options and availability are limited, he said.
โManufacturers keep telling us itโs going to get better,โ Lewis said. โIt hasnโt — yet.โ
A Chevrolet Buick dealership, Klick Lewis sells more used cars than new ones, he said.
Much of the supply typically comes from Hertz, but the dealership has had to look elsewhere, including buying more cars off the street and from auction sources, Lewis said.
When COVID-19 hit last year, Klick Lewis shut down but didnโt lay off anyone, so โwe could scale up quicklyโ when things opened up, he said.
Then, about six to eight months ago, they were confronted with the microchip issue.
Basically, thereโs been โa ton of uncertaintyโ in the last 17 to 18 months, Lewis said.
Prior to the shortage, Klick Lewis sold an average of 150 used cars and 50 new cars a month. Currently, they sell 140 used and 40 new, he said. So even with the extreme inventory shortage, sales aren’t far from normal.
โWe chose to run at the situation,โ Lewis said.
Thereโs still plenty of demand in the marketplace, he said. โPeople have cash.โ
โDealers that have survived the best,โ Lewis said, have โdone the right thingโ and taken care of their employees and customers.
Pressure on inventory started in the fall, said Hanford. One noticeable shift is in customersโ buying habits.
Theyโre much more flexible when it comes to colors and options, he said. Also, about 25% are purchasing vehicles through factory order, which requires more patience. Normally, that figure is 0 to 5%, Hanford said. โItโs helped a lot of customers.โ
Ladd-Hanford has three dealerships: Chrysler Dodge Jeep Ram, Kia and Mazda. It sells more new cars than used ones.
Manufacturers are going where the profit is, and thatโs why dealerships are able to get more expensive vehicles, such as the Dodge Ram, he said.
Future allocations are based on how quickly a dealership turns over inventory, Hanford said.
For the last year, customer demand has been โred hot,โ he said, and inventory is moving quickly.
The microchip problem, however, is not going to improve in 2021, Hanford said. โWeโre hoping for some relief the first or second quarter of next year.โ
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