Seven Cuz Beer Store opened at Quentin Crossing, 1960 Quentin Road, on Monday, Feb. 7, after a whirlwind weekend move that saw seven truckloads of retail product shuttled from the store’s former location in the Cedar Crest Square shopping mall.
The moving process was no easy feat to achieve with such little store downtime, but Tina Grove, director of operations for parent company Musser’s Inc., said achieving such a quick transition was the goal from the get-go.
Customers, she said, are excited about the results and “love the new look.”
Groundbreaking of the new Quentin Crossings complex occurred in August, with LebTown visiting shortly thereafter to meet with a couple of the “seven cousins” of the Musser family who launched the store in March 2018.
At the time, the store was adjacent to the Musser’s Grocery Store at the Cedar Crest shopping center, which has since been converted into a Giant following a 2019 acquisition.
Read More: Musser’s Market to be acquired by Giant
The Mussers have long had a real estate side to their business, but in the Quentin Crossings development they are meshing the two sides and serving as their own anchor tenant.
The new location provides everything customers came to expect at the original location – slushies, cigars, and the county’s largest selection of craft beer – along with some additions in these areas as well, such as doubling the number of slushy flavors, expanding the selection of cigars, and offering more space for samplings.
The store buildout includes a number of design touches unique to the new location, such as a redesigned logo featuring an upside-down hops bud with seven leaves, signifying the seven cousins behind the venture. The logo was designed by H&H Group of Lancaster.
The quick construction and buildout was accomplished by Paul Risk Construction and electricians Blatt and Myers Inc. Grove also gave a shoutout to Ace Distributing and Wilsbach Distributors for helping to offer such a wide selection of suds at the store.
Through February, Seven Cuz is holding a variety of giveaways to help bring people into the new location. They also sent out magnet mailers to 20,000 homes in the area offering incentivized pricing for Miller Lite, Coors Light, and craft beers.
The store is open from 9 a.m. to 9 p.m. Mondays to Saturdays, and Sundays from 9 a.m. to 7 p.m.
Questions about this story? Suggestions for a future LebTown article? Reach our newsroom using the contact form below and we’ll do our best to get back to you.
Do you support local news?
If you believe that Lebanon County needs independent, high-quality journalism, consider joining LebTown as a member. Your support will go directly towards stories like this and you will be helping ensure that our community has a reliable news source for years to come.
Learn more about membership and join now here.