The Annville Township Zoning Hearing Board will hear a petition from Lebanon Valley College on Thursday, July 28, for a new sign to be installed on Route 934.

The township’s zoning ordinance specifies that signs may not be larger than 24 square feet or taller than 24 feet. LVC’s proposed sign substantially exceeds the first measure, with a sign area of 150 square feet, and just barely exceeds the second measure, with a sign height of 24.3 feet.

The sign would be located at the entrance to the school’s athletic facilities, as well as the Arnold Health Professionals Pavilion and forthcoming School of Nursing building.

Read More: LVC breaks ground on building, set to welcome first class of nursing students

Its filing with the Lebanon County Planning Department regarding the college’s proposed variance, LVC said, “It is imperative to efficient parking, traffic control, and way-finding to have signage of the proposed size to accomplish those goals.”

LVC is also requesting a variance for use of an LED screen in the sign, saying that the digital screen would be used to broadcast information related to athletic games, parking vacancy, facility closures, and other upcoming events.

“The digital screens provide Applicant with a highly efficient way to broadcast information and relay real-time updates that mitigate traffic congestion on campus thruways,” said LVC in its filing.

LVC is requesting variance relief so that it can change the digital signage more frequently than once every 30 minutes.

LVC had not responded to a request from LebTown for further comment by publication time.

The Zoning Hearing Board meets at 7 p.m. Thursday in the Annville Township building, 36 N. Lancaster S.

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